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September 15, 2006

The Drug Ad Subculture

NP: Nine Inch Nails, The Fragile

I was watching TV the other night, and I swear I saw an ad for a sleep aid (Levitra?) that discloses that one possible side effect was...wait for it...drowsiness!!

That's not as odd as the advertising campaign that has plastered the CTA lately, which plays the other side of the FDA fence by only hinting at what the drug is for so they don't have to list side effects. Apparently it's a drug to cure a disease or other disorder that causes you to miss February entirely. I don't know if you sleep through it, or what, but the ads tend to feature Abe Lincoln and a groundhog and read "they miss you."

I can think of no other explanation (okay, maybe one other explanation). Somewhere out there is some sort of malady that actually eliminates an entire month from the calendar! If this phenomenon gets worse, those thirty-day months could be next!

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