September 22, 2007
Great Moments in Product Planning
NP: Torchwood
Somewhere in Mountain Dew HQ, someone asked the oh-so-obvious question, "shouldn't we have a soft drink that tastes like cough syrup?"
The not-oh-so-obvious answer was apparently yes.
Or is this one of those things I don't "get" because I'm not a gamer? Seriously, a blind taste test with children's Robitussen would be inconclusive at best.
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