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March 15, 2008

Just For Clicks

NP: Genesis, Abacab

Just saw this assessment of the comScore Google report from a couple of weeks ago. My gut feeling is that the article is right, comScore is wrong, and Google (and advertisers on Google) has nothing to worry about.

That gut feeling may be backed up with actual numbers within a week or so, and maybe even released somewhere else, although I would imagine I would continue to not get any sort of byline. The fun part of where those numbers might end up being released is that if I had enough time to look at it when the report first surfaced, it would have come out of DoubleClick Performics. If I get to it this week, it will come from Google itself. And get a heck of a lot more traction.

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