August 12, 2008
How To Ask The Right Questions
NP: The Gutter Twins, Saturnalia
Guest-blogging at Political Animal, David Moore offers up a fascinating anecdote on polling before the invasion of Iraq. As someone who occasionally writes survey questions for a living, I'm a huge fan of these sorts of two-question matrices that immediately give you the proper context, and I've done that myself. The topic there was self-assessment of skiing expertise, so maybe not as important in the grand scheme of things, but the methodology was similar, and similarly effective. I think there was another example, but I don't remember it now.
Comments
You're somewhat of a rarity in this, Chris -- a lot of people that I know in market research just sit down and write a survey. There're a lot of steps that aren't taken -- see New Coke for an example ...
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