NP: Genesis, "Tonight Tonight Tonight"

Slate covers the range of government websites and blogs from bad to good, singling out the Transportation Security Administration as one of the best. The key bit:

But then there's a handful of blogs that actually change the way you look at government. One way is fostering genuine reader interaction. On any given day, Burns may answer questions about formaldehyde, tin mint cans, frozen monkey heads, pie, exploding chickens, or scabies. Original research is part of the job: When some travelers missed their flights last year because their MacBook Airs looked suspicious under an X-ray, Burns created a video explaining why that's the case. After that, security officers—many of whom read the blog—knew what to look for. The Library of Congress, meanwhile, has been posting its photo and video archives on Flickr and YouTube and asking readers on its blog to help tag the material. The worst thing an agency blog can do, on the flipside, is write at readers. Cautionary tales include the Environmental Protection Agency's Greenversations or Gov Gab.

Emphasis mine. There's absolutely nothing in there that's not applicable to corporate websites, and having just left an organization where I felt the tone of the public blog wasn't nearly conversational enough, there's clearly a lot of room for improvement even outside of the governmental sphere.