June 14, 2009
The Art of Questionnaire Writing
NP: Confederations Cup, Iraq vs. South Africa
Nate Silver has a good post on how questionnaire wording affects responses, in the context of the gay-marriage debate. I'd love to see a non-ideological think tank actually field a survey that asks the question two different ways in order to directly test the differences.
Meanwhile, Steven Benen points out how the GOP and Fox News abuse survey research to get the results they want. As a research guy, those types of questions make my skin crawl even before you get to the politics.
Comments
Chris, you don't need an idealogical think tank to do that -- just a client company who isn't completely sure of research. In my (unmentionable) years in Market Research I can't even begin to tell you how many times I've seen the same question worded 6 different ways in a survey ... just because the client isn't sure of which way is the best way to ask it ...
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