November 30, 2009
Cyber Monday Madness
NP: Mike Keneally, Scambot 1
Now comScore is reporting an 11% year-over-year increase for online shopping on Black Friday. The fun part is watching Gian Fulgoni try to split the difference between these numbers and his earlier gloomy projections for the holiday season as a whole. There's an extra day in the season this year compared to 2008 as well, which puts that final Monday before the holiday in play because there should be enough time for shipping. That doesn't affect the number of days in the comScore analysis, but it does add one more relatively big shopping day that wasn't really there last year.
And Kevin Drum pours some cold water on the earlier, overall numbers by adjusting for inflation, but I'm concerned more with the online component.
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