NP: Ode, Peephole
It's a couple of weeks old, but Andrew Sullivan collected some comments on "Do Not Track" functionality and/or legislation, including this bit from James Joyner:
Right now, some power users already block various ads and scripts to speed up their downloads and avoid the clutter of advertising. Additionally, some companies do the same thing, mostly as a security measure. If blocking of ads and tracking becomes the default mode of surfing the Web, though, the entire business model on which it’s currently built will collapse.
Emphasis mine. That's the crux of it right there, and what people who work in online advertising who may or may not be typing this entry for you right now have to be hoping is that it remains an option that a small slice of hyper-sensitive privacy advocates can enable, but nobody else touches. So far in the debate, I haven't seen any indication one way or the other on how likely it is, for instance, that any browser would set that as a default
Lifehacker just posted a pretty good background piece that's slightly less hysterical than, say, the Wall Street Journal stuff. My gut reaction is that I think this would affect paid search marketing less than other forms, although a lot of the clever stuff I do for a living might be in trouble.
Of course, absent the clever stuff, maybe we could fix some of the structural issues in online advertising that makes it hard to measure and manage effectively, but that's a separate issue.
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