January 31, 2013
The Year Of Not Understanding Mobile
NP: Elbow, Leaders of the Free World
So, remember when Facebook didn't understand mobile to the point where it might bring down the entire social network? Apparently not. And how low-priced mobile search ads were going to be the end of Google? Yeah, that was a bit premature, too.
However, calling this year "the year of mobile" is apparently still in vogue, as the Digital Analytics Association held an event yesterday in NYC called exactly that. Given their proximity to Brooklyn, maybe they were being ironic?
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