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November 25, 2004

Fun With Unintended Consequences

Good read from Frank Rich today on Jeff Jarvis' favorite subject, the abject stupidity of the FCC. Unfortunately, I fear the story will end up tossed in the physical and virtual trash on a day I most people probably aren't reading the newspaper.

My favorite part is this:

Another advertiser that the family-values mafia takes credit for chasing away, Tyson Foods, had only bought in for one episode of "Desperate Housewives" in the first place. It had long since been replaced by such Fortune 500 advertisers as Ford and McDonald's, each clamoring to pay three times as much for a 30-second spot ($450,000) as those early advertisers who bought time before the show had its debut and became an instant smash.

So they're actually contributing much more to the show's financial success than anything else, and almost certainly not bringing about it's demise, by a long shot. That's beautiful.

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