TiVo and Advertisements

I've heard rumblings about how TiVo is going to try to incorporate on-demand advertising into their service, and AdAge apparently has a piece on it that I can't read in full.

Just off the top of my head, the obvious play would be to discount the monthly subscription fee based on how many ads you view on-demand, but that hits a bump in the road when you consider the lifetime subscription. Maybe some sort of point program for those customers?

In the ongoing DVR chronicles, TiVo updated it's software to deal with those one- and two-minute overlaps that cause recordings to cancel. Meanwhile, Comcast's software still blows, with no indication of an update anytime soon. I called to cancel the TiVo Plus service on my box, since I've got the built-in DVR in the cable box now, but they comped me two months' worth, so it'll wait.

I may try to continue using it for the series recordings that are giving me so much grief on the Comcast box, where first-run episodes are identified only by the presence of "repeat" in the description, rather than by the presence of "new," which makes for wild errors on the side of caution, but I think I bitched about that once already. Or I may replace it with a VCR/DVD-R combo that would greatly reduce box clutter in the A/V setup, as well as provide better DVD quality, from what I can tell.